Snapshot
Performance-driven marketer responsible for player acquisition, retention experiments, and monetization scaling for casual & midcore mobile titles. Combines data analysis with creative A/B testing and expects transparent, game-aware ad partners.
Key Metrics
Top Goals
Scale profitable installs, reduce churn during day 0–7, diversify ad sources beyond major DSPs, and test new creative formats for mid-funnel conversion.
Pain Points
Wasted spend on non-gaming inventory, lack of transparency in audience overlap, slow creative iteration, and poor creative-to-KPI mapping from partners.
Behavior & Decision
Data-first: reviews dashboards daily, runs weekly experiments, and expects API/S2S measurement. Prefers partners with gaming case studies and fast creative ops.
Preferred Channels
In-game placements, rewarded video, native playable units, programmatic display on gaming sites, and influencer/streamer sponsorships for awareness spikes.
Ad Formats & Creative
- Playable ads (mobile) — primary testing format
- Rewarded video — high intent installs
- Interactive native units (desktop & mobile web)
- Rich media banners on gaming editorial & forums
Budget & Buying
Monthly ad budget: $60k–250k. Mix of CPM & CPC with performance guarantees. Willing to pilot new channels with a 6–8 week test window.
Decision Drivers
- Proven gaming inventory & low fraud risk
- Transparent reporting & cohort-level performance
- Creative support (templates & fast QA)
- Flexible commercial terms for scaling
Common Objections
- "Can you prove installs are high-quality?"
- "How quickly can we iterate creatives and variants?"
- "What prevents audience duplication with existing DSPs?"
Messaging & Sales Pitch (sample)
One-sentence value: "We deliver scalable, fraud-protected installs from gamer-first inventory — with cohort-level transparency and a fast creative loop so you can hit target CPAs while improving retention."
Sample outreach: "Hi Alex — quick note: we helped a mid-core studio cut first-7-day CPA by 28% through playable-first placements + custom SKAN cohorts. Can we run a 6-week pilot (≥$10k) and show you cohort-level lift?"